Friday, May 14, 2010

How to hold a grand opening at a hair salon?

I'm holding my grand opeaning at my new hairsalon and I need some opeaning ideas, parafin dips, goodie bags, raffle tickets, and entertainment, I guess I need some ideas on selling the services once the client enters the salinHow to hold a grand opening at a hair salon?
Well the point of a grand opening is to make yourself known, so freebies, coupons and advertising are all very important. Since your just now opening, try advertising in your own windows with big posters (the professional kind, not just a white board with hand written grand opening) and make sure it states the date and time really large and advertises your discounts or goodies etc. As for goodie bags, maybe those one time use conditioning treatments? something cheap but useful, bobby pins, travel size brush etc. I'd have some sort of refreshment. Maybe pop, coffee, cheap stuff that you can get a lot of :) maybe get pizzas too? You sound like you need sales help :P well, the biggest thing is to get them INTO the salon, then once they're there, don't over bug them, print up some coupons and maybe something with specials and stuff on it, make it worth their while to come in and give it a try, be nice but try to be genuine, no one likes someone trying way too hard. it may be a good idea to have them have to ask you about prices for things, it engages in conversation and gives you time to show your know how. Also, make sure you have helpers with you, if it gets busy, you don't want a lot of people leaving because they didn't get answers or they had to wait forever. People hate waiting and you'll get stressed if you're rushing everywhere to help someone else out :) as for entertainment, i'm not sure how big your place is, music is always good, maybe do silly games, or have a contest where there are 5 people selected to do hair on 5 different manikin heads (it needs to be timed too!), who ever is voted the best gets something special like a first free cut by you or a free bottle of conditioner or something. People LOVE free stuff and discounts! use your opening to get people to go there so that once they find they like you they'll want to come back and pay more to see you. Hope that helps!! :)How to hold a grand opening at a hair salon?
Goodie bags- nail polish, a coupon for 10$ off haircut, and maybe a shampoo and conditioner sample.





ALL who come to grand opening will be entered into a contest where they can win: highlights, a massage, pedicure, etc. have maybe 3 winners.





Question and answer session: maybe have the stylists available to answer questions, give suggestions for new looks. It'd be an inspirational, educational, and motivational time.





Put ad in newspaper, see if you can set up a table at a college to advertise, have big colorful signs in windows saying the date and time and special offers. All those curious folks won't be able to resist coming to the big day!





Where is your salon? I wish I could go!

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